Spotify Playlist Curators: How To Find Them (+ Free Pitch Template to Persuade)


Introduction to Spotify Playlist Curators

Have you ever wondered how some songs gain massive popularity on Spotify in no time? Well, it’s mostly because of the work of playlist curators. They play a significant role in shaping the listening experience of millions of Spotify users.

As an emerging artist, getting your music on Spotify playlists can be a game-changer. Spotify playlist curators play a vital role in helping new music get discovered, and connecting with them can significantly boost your reach.

In this article, we’ll explore the world of Spotify playlist curators, their importance, and how to find them. We’ll delve into finding both independent Spotify playlist curators and free Spotify playlist curators, and provide you with a free pitch template to help you effectively communicate with them.

The Importance of Playlist Curators

Spotify Playlist Curators are responsible for handpicking songs and arranging them into thematic playlists for listeners to enjoy. They have a keen sense of the latest trends, emerging artists, and listener preferences, which allows them to create playlists that cater to various tastes and moods. As a result, getting your music featured on popular playlists can lead to increased visibility, more streams, and the potential for virality. To maximize your chances of getting noticed by curators, consider employing effective music promotion strategies even if you’re on a tight budget.

Types of Spotify Playlists

Spotify playlists are categorized into three main types:

  1. Official Spotify playlists: These are curated by Spotify’s in-house editorial team and often feature the most popular and trendy songs.
  2. User-generated playlists: Created by individual users, these playlists can be public or private, and they can range from personal favorites to themed compilations.
  3. Branded or influencer playlists: These playlists are managed by brands, influencers, or tastemakers who have a strong following.

To get your music featured on any of these playlists, it’s crucial to understand their differences and target the ones that align with your music genre and style.

The Role of Data in Playlist Curation

In today’s data-driven world, curators increasingly rely on data to make informed decisions about which songs to include in their playlists. Spotify provides curators with valuable insights, such as the number of streams, saves, and shares a song has, as well as demographic information about listeners. By monitoring these metrics and analyzing listener behavior, curators can identify songs with potential for success and tailor their playlists to the preferences of their target audience. To boost your chances of being picked by curators, make sure to promote your music effectively and engage with your fans to generate buzz around your tracks.

spotify playlist curators

How to Find Spotify Playlist Curators

Finding the right playlist curators is essential for getting your music featured on popular playlists. Here are several methods to help you find them:

Spotify App

You can start by exploring playlists within the Spotify app itself. Look for playlists that align with your music genre and style. When you find a suitable playlist, click on its description to see the curator’s name or profile. Sometimes, you’ll find contact information in the playlist description or on the curator’s Spotify profile.

spotify playlist curators
spotify playlist curators

Playlist Submission Websites

Several websites allow artists to submit their music directly to playlist curators. Some popular options include:

  • SubmitHub
  • Playlist Push
  • Soundplate
  • Indiemono

These websites offer both free and paid submission options and can connect you with curators across various genres and playlist types. Keep in mind that it’s not a magic ticket. Even with paid options, there are no guarantees for placement, so it’s essential to focus on creating high-quality music and avoiding common mistakes that independent artists make in the music industry.

Social Media Platforms

Curators often use social media platforms like Twitter, Instagram, and Facebook to promote their playlists and interact with artists. You can use these platforms to find and connect with curators by searching for relevant hashtags or keywords related to your music genre or target playlists. Additionally, engaging with your fans on social media can help you create more impact with your music promotion.


Networking events, such as music conferences and industry meet-ups, can provide an opportunity to connect with playlist curators in person. Building relationships with curators at these events can increase your chances of getting your music featured on their playlists. Don’t forget to exchange contact information and follow up with them after the event.

Online Communities

Joining online communities like music forums, Reddit, and Facebook groups can also help you find playlist curators. These communities often have discussions related to music promotion, playlist curation, and industry trends. Engaging in these conversations can lead you to discover new curators and playlists that fit your music. Additionally, these online communities can be a great place to find musicians and band members to collaborate with.

spotify playlist curators

Approaching Spotify Playlist Curators

Once you’ve found the right curators, it’s crucial to approach them in a professional and respectful manner. Here are some tips to help you connect with them successfully:

Crafting a Pitch

When reaching out to a curator, make sure to craft a personalized and concise pitch. Introduce yourself, provide a brief description of your music, and explain why your track would be a great fit for their playlist. Including a link to your track and any relevant press or accolades can also strengthen your pitch. Remember that creating a killer press kit is essential for every independent artist.

Timing Your Pitch

Timing is critical when pitching your music. Ideally, you should reach out to curators shortly before or after releasing a new track. This ensures that your music is fresh and relevant, increasing the likelihood of it being added to a playlist.

Building Relationships with Curators

Building long-term relationships with curators can be more beneficial than just seeking a one-time placement on their playlists. Engage with them on social media, attend their events, and show genuine interest in their work. By nurturing these relationships, you’re more likely to secure future playlist placements and receive valuable feedback on your music.

Spotify Playlist Pitch Template Example:

Once you have the contact details of desired playlist curator, time to contact them. Here is an example of Spotify Playlist Pitch Template.

Subject: Inquiry Regarding Playlist Submission – [Your Artist Name]

Hi [Curator’s Name],

I recently stumbled upon your playlist, [Playlist Name], and I’m genuinely impressed with the compilation you’ve put together, particularly the way you’ve incorporated [mention a specific aspect or theme you admire about the playlist]. I’d love to learn more about your submission process!

My latest single, “[Song Title]”, has just been released (or is scheduled for release) on [Release Date]. This track holds great significance for me because [insert your personal story or reason for the song’s importance here, making sure to personalize this part to your situation].

I’d be delighted if you could give my song a listen and see if it aligns with your playlist. Here’s the link to the track, and I truly hope it resonates with you! [Insert link to your song]

Thank you for considering my submission. If you have any questions or require further information, please don’t hesitate to reach out.

Warm regards,

[Your Name]
[Your Artist Name/Band Name]
[Your Email Address]
[Your Social Media Handles and/or Website]


Spotify playlist curators play a vital role in shaping the listening experience of users and promoting new music. By understanding their importance, finding the right curators, and approaching them professionally, you can increase your chances of getting your music featured on popular playlists. Remember to focus on building relationships with curators, as this can lead to long-term success in the music industry. Additionally, consider utilizing paid advertising for effective music promotion and learn how to get more followers on Spotify to boost your online presence.

Frequently Asked Questions

  • Do I need to pay to get my music on popular playlists?

While some playlist submission websites offer paid options, paying for placement is not a guarantee. Focus on creating high-quality music and building relationships with curators to increase your chances of being featured.

  • How can I tell if a playlist is legitimate?

A legitimate playlist typically has a clear theme, a well-curated selection of songs, and an engaged following. Be cautious of playlists that promise guaranteed placements, have a low number of followers, or seem too good to be true.

  • How long should I wait for a response from a curator after submitting my pitch?

It’s reasonable to wait at least one to two weeks before following up with a curator. Keep in mind that they receive numerous submissions and may not be able to respond to every pitch.

  • Should I submit my music to multiple curators at once?

Yes, submitting your music to multiple curators can increase your chances of being featured on playlists. However, ensure that you’re targeting relevant curators and playlists that align with your music genre and style.

  • What can I do to improve my chances of being featured on a playlist?

Focus on creating high-quality music, building relationships with curators, and targeting the right playlists for your genre. Additionally, having a strong online presence and engaging with your fans can also make your music more appealing to curators.

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