As an independent artist, having a killer press kit is crucial to getting noticed by music industry professionals and media outlets. A well-crafted press kit can help you stand out from the crowd and showcase your music and brand. In this post, we’ll explore what every independent artist needs to know when creating a killer press kit.
1. Start with a compelling bio
Your bio is one of the most important elements of your press kit. It should be well-written, concise, and showcase your unique story and brand. Be sure to include information on your background, influences, achievements, and goals. You can also include quotes from industry professionals or reviews of your music to add credibility. Try to tie everything into an engaging story.
If you have any major achievements, such as press coverage or features in shows, festivals, or podcasts, be sure to include them. (Shameless plug: if you have outstanding music and would like it to be featured in the shows we can help you.)
2. Include high-quality photos
This one is big. It’s your first visual impression, so make sure you make a good one.
Along with your bio, high-quality photos are another essential element of your press kit. Invest in professional photos that showcase your personality and style. You’ll want to include a mix of promotional photos, live performance shots, and candid behind-the-scenes photos to give media outlets and industry professionals a well-rounded view of your brand. Got a great pic of yourself chilling on the beach, but you are actually in a death metal band? Well, skip this pic and consider choosing the pictures that will align with your overall band esthetics.
3. Showcase your music
Of course, your music is the star of the show. Include a selection of your best tracks, either as a CD (if you are a die-hard old school), a link to stream your song or a digital download. Be sure to label the tracks with the song title and your artist name, and include a short description of each track. Nothing is more frustrating than receiving an audio file of a song with a non-identifiable name. Place it somewhere convenient for anyone to use. The less friction there is on the way to people actually listening to your song, the better the chances they will listen.
4. Add a press release
A press release is a great way to announce a new album, upcoming tour, or other significant news. It should be concise and to the point, with a catchy headline and an attention-grabbing opening paragraph. Include all the necessary details, such as the release date or tour schedule, and be sure to include contact information for media outlets to reach out to you for more information. (And no, “my new song is out now, click here to listen” is not a press release 🙂 Writing is an art form in itself. If you are struggling to come up with a good text for your press release, consider asking a professional for help. After all, you are a talented musician, not a copywriter.
5. Provide contact information
This is an easy one, but believe it or not, it’s often neglected. Be sure to include up-to-date contact information in your press kit. This should include your email address, phone number, and social media handles. Make it easy for media outlets and industry professionals to get in touch with you.
6. Social Media Links
One of the key components of a press kit nowadays is including links to your social media profiles. This allows press and media outlets to easily find and connect with you on various platforms. Be sure to include links to all of your active (!) social media accounts, including Facebook, Twitter, Instagram, and any others that are relevant to your music.
It’s important to keep your social media profiles up to date and active. Posting regularly can help increase your visibility and engagement with fans. Check out our post on creating engagement with fans for tips on how to make the most of social media.
Make sure that any social media accounts you include are actually related to your music. Avoid including your Facebook account if you only post pictures of your dog and haven’t been active for a year. But if your Instagram account is full of cool pictures from your last show – link your Instagram handle.
How to make your press kit as a musician?
Once you’ve created your killer press kit, it’s important to know how to host it. You want to make sure that it’s easily accessible for journalists, bloggers, and other industry professionals who might be interested in learning more about you and your music.
The easy and lazy option is to use one of the platforms that propose hosting for music EPK. They are usually affordable.
But if you really want to take the game to a new level and stand out of the crowd, host your press kit on your own website. This gives you complete control over the content and presentation of your press kit. You can create a dedicated page on your website specifically for your press kit and provide a direct link to it on your homepage or in your email signature. Be sure to optimize the page for search engines by using relevant keywords in the page title, description, and content.
By following these tips, you can create a killer press kit that showcases your music and brand.
For more tips on promoting your music and succeeding in the industry, check out our other blog posts like 5 essential components of a music promotion plan and 10 mistakes independent artists must avoid to succeed in the music industry.
Here are some additional resources for promoting your music:
- Learn how to get your music on Spotify playlists in our post on how to get your music on Spotify playlists.
- Check out our post on promoting your music: a comprehensive guide for more tips on promoting your music.
Q: What is a press kit?
A: A press kit is a collection of materials that an independent artist creates to showcase their talent, brand, and achievements to potential industry professionals or fans.
Q: What should be included in an independent artist’s press kit?
A: An independent artist’s press kit should include a professional bio, high-quality photos, music or video samples, tour dates, and any relevant press coverage or notable achievements.
Q: Why is having a killer press kit important for independent artists?
A: A killer press kit can help an independent artist stand out from the competition, make a strong impression on industry professionals or media outlets, and ultimately lead to more exposure, gigs, and opportunities.
Q: Is it necessary to have an electronic press kit (EPK)?
A: Yes, having an electronic press kit (EPK) is necessary in today’s digital age, as it allows independent artists to conveniently and professionally present their work to potential industry professionals or media outlets.
Q: Can independent artists create their own press kit?
A: Yes, independent artists can create their own press kit by utilizing online tools or templates, or by working with a professional designer or publicist.