how to promote a concert guide

How To Promote A Concert (20 Ways To Get Fans To Your Music Show)


Ah, the thrill of performing live! There’s nothing quite like stepping onto that stage and sharing your music with the world. But before you can rock out, you need to get people to show up to your concert. How can you promote your event and ensure a great turnout? In this article, we’ll explore 20 ways to promote your music show and get those fans flocking to your venue.

1. Set Up An Event Page On Social Media

Creating an event page on Facebook and other social media platforms is a powerful way to promote your concert. Ensure the facebook event page is public and share it on your band’s social media accounts. Include all the necessary details, such as date, time, location, and ticket prices. Add images, videos, and teasers of your music to make the event page more appealing.

Encourage your fans to share the event and engage with them by posting regular updates, behind-the-scenes content, and answering any questions they may have. You can also use Facebook’s paid event promotion features to reach a larger audience.

2. Send Personalized Invitations

A personal touch can go a long way in getting people excited about your concert. Take the time to send personalized messages to your most loyal fans through direct messages on your social media accounts, email, or even traditional mail. Include a heartfelt note expressing your gratitude for their support and inviting them to the show.

Remember, people are more likely to attend an event if they feel a connection with the band or artist. By making them feel special and appreciated, you increase the chances of them attending and spreading the word about your concert.

3. Collaborate With Other Bands

Team up with other local bands and cross-promote each other’s concerts. This way, you can tap into their fan base and vice versa. You can achieve this by organizing joint shows, mentioning each other’s concerts on social media, or even creating a promotional video together.

When planning the concert, consider creating setlists that complement each other’s music and create a cohesive experience for concert-goers. This collaboration will not only help with promotion but also result in a more engaging and memorable show for the audience.

How To Promote A Concert

4. Utilize Paid Advertising

While organic promotion is essential, investing in paid advertising on platforms like Facebook, Instagram, and Google Ads can significantly boost your reach. Create eye-catching ads with strong visuals and compelling copy to entice potential concert-goers.

When setting up your ads, target fans of similar bands or people who have shown interest in attending live music events in your area. You can also retarget those who have engaged with your content or visited your website but haven’t purchased tickets yet. This targeted approach to paid digital advertising ensures your ads reach the right people and increases the chances of a successful campaign.

5. Reach Out To Local Media

Local media outlets, such as newspapers, radio stations, and blogs, can be valuable partners in promoting your concert. Start by researching which outlets cover music events in your area and identify the most appropriate contacts, such as journalists or editors.

Send them a press kit with information about your band, the concert, and any unique story angles that might interest them. Offer to do interviews or write guest articles to build buzz around the event marketing of your show. Don’t forget to follow up with them regularly and provide any additional information they may need.

6. Offer Exclusive Merchandise

Creating exclusive merchandise for the concert, such as limited-edition t-shirts, posters, or signed CDs, can pique fans’ interest and encourage them to attend. Design visually appealing and unique items that represent your band’s identity and the concert’s theme. Share pictures of these items on social media and announce that they’ll only be available at the show. This exclusivity creates a sense of urgency and adds an extra incentive for fans to attend.

7. Use Eye-Catching Visuals

Invest in professional band photography and work with talented graphic designers to create visually appealing posters, flyers, and social media graphics to promote your concert. Eye-catching visuals will make your promotional materials stand out and grab people’s attention.

Consider creating a unified visual theme for your concert promotion, using consistent colors, fonts, and imagery across all materials. This cohesive branding will help build recognition and make your concert more memorable for potential attendees. You can use different platforms for this, for example, Canva – for free.

How To Promote A Concert

8. Harness The Power Of Hashtags

Using popular hashtags related to live music, concerts, and your genre when promoting your show on social media platforms like Instagram and Twitter can help you reach a larger audience. Research the most relevant and popular hashtags for your target audience, and use them consistently in your social media posts.

In addition to using existing hashtags for social media promotion, consider creating a unique hashtag for your concert. Encourage fans to use this hashtag when sharing content related to the event, such as photos, videos, or their excitement about attending. This user-generated content can help create buzz around your show and encourage more people to attend.

9. Engage With Fans Online

Engaging with your fans as part of your social media marketing is crucial for building a strong relationship with your audience and increasing the likelihood that they’ll attend your concert. Respond to their comments, like their posts, and share their content on your band’s social media channels or the band’s own website.

Make an effort to connect with fans on a personal level by sharing behind-the-scenes content, answering their questions, or even hosting live Q&A sessions on platforms like Instagram or Facebook. By making fans feel valued and connected, they’ll be more likely to support your concert and spread the word to their friends.

10. Leverage Local Partnerships

Forming partnerships with local businesses, such as bars, restaurants, or record stores, can help promote your concert to a wider audience. Ask if they can display your posters or flyers or if they’d be willing to offer a special deal to concert attendees, such as discounted drinks or merchandise. In return, you can give them a shoutout during the show or on social media.

Establishing these local connections not only helps with concert promotion but also contributes to building a supportive community around your band and music.

11. Offer Early Bird Discounts

Incentivize fans to purchase tickets early by offering a limited-time discount. This not only generates early sales but also helps create a sense of urgency to buy tickets for fans who might be on the fence about attending. Promote the discount on your social media channels, your band’s website, and in your email campaigns.

Offering bundle deals, such as tickets combined with exclusive merchandise or a meet-and-greet opportunity, can also encourage fans to commit to attending the concert.

12. Utilize Streaming Platforms

Leverage your social media presence on streaming platforms like Spotify and TikTok to promote your concert. Create a playlist featuring your music and other bands performing at the show, and share it with your followers. Make sure to include a link to purchase tickets in the playlist description.

On TikTok, create fun, engaging videos showcasing your live music event, rehearsals, or behind-the-scenes content leading up to the concert. Utilize popular challenges, trending hashtags, and catchy captions to reach a larger audience and generate excitement around your event.

How To Promote A Concert

13. Host A Giveaway

Organize a giveaway on social media where fans can win tickets to your concert, exclusive merchandise, or even a meet-and-greet opportunity. This not only encourages fan engagement but also helps create buzz around your show. Make sure to set clear rules for the giveaway, such as sharing the event page, tagging friends, or using a specific hashtag, and promote it on all your social media channels.

14. Reach Out To Influencers

Identify influencers in your music scene and ask them to promote your concert. This could be bloggers, YouTubers, radio stations, podcast hosts, or even popular Instagram accounts. Offer them exclusive content, access to the concert, or a collaboration in exchange for their promotion.

By tapping into the influencer’s audience targeted audience, you can reach new fans, sell tickets, and increase awareness of your concert. Make sure to choose influencers whose followers align with your target audience to maximize the effectiveness of these partnerships.

15. Optimize Your Online Presence

Ensure your band’s website and social media profiles are up-to-date with concert information. Include a clear call-to-action directing fans to purchase tickets. Additionally, optimize your website for search engines by incorporating relevant keywords and phrases related to your concert. This will help fans find information about your show more easily when searching online.

Consider using tools like Google Analytics to monitor your website traffic and identify which promotional efforts are driving the most visitors. This data can help you refine your digital marketing strategy and focus on the most effective tactics for promoting your concert.

16. Create A Teaser Video or Trailer

Produce a short teaser video or trailer showcasing your band’s energy and giving fans a taste of what to expect at the concert. Use clips from previous live performances or rehearsal footage, and make sure the video is high-quality and engaging. Share the video on social media, your band’s website, and even consider using it as part of your paid advertising campaigns.

17. Offer Group Discounts or Bundle Deals

Encourage fans to bring their friends to the concert by offering group discounts or bundle deals. For example, you or your concert promoter could offer a discount for purchasing four or more tickets together, or bundle the concert ticket with a limited-edition item or exclusive experience. These incentives can help drive more ticket sales and expand your fan base through word of mouth.

How To Promote A Concert

18. Partner With Local Charities or Non-Profit Organizations

Collaborate with a local charity or non-profit organization and donate a portion of the ticket sales or merchandise profits to their cause. This partnership can generate positive publicity and help draw more attendees who support the organization. Make sure to promote this collaboration on your social media channels, website, and in your press kit.

19. Utilize Email Marketing

If you have a mailing list, use it to keep fans informed about your upcoming concert. Send out regular emails with updates, early bird offers, and exclusive content related to the event. Be mindful not to overwhelm your subscribers with too many emails, and always provide valuable information to keep them engaged.

20. Host A Pre-Show Meetup or Event

Organize a pre-show meetup or event to generate excitement and build anticipation leading up to the concert. This could be an acoustic performance at a local record store, a meet-and-greet at a nearby venue, or even a virtual event like a live-streamed Q&A session. Promote the pre-show event on social media and encourage fans to invite their friends.


Promoting a concert takes time, effort, and creativity, but by employing these 15 strategies, you can increase the chances of a packed venue and a memorable show. Remember to engage with your fans, collaborate with other bands and local businesses, and utilize social media and streaming platforms to spread the word. With the right promotion and social media marketing efforts, you can create an unforgettable live music experience for your fans.


1. How can I promote my concert and facebook event on social media?

Create an event page, share engaging content, use popular hashtags, and collaborate with other bands to cross-promote each other’s shows. Don’t forget to engage with your fans regularly and respond to their comments and messages.

2. How can I get local media to cover my concert?

Reach out to local newspapers, radio stations, and blogs with a press kit containing information about your band and the concert. Offer interviews or guest articles to build buzz around the event.

3. How can I use paid digital advertising to promote my concert?

Invest in paid advertising on platforms like Facebook, Instagram, and Google Ads. Target your ads to fans of similar bands or people who have shown interest in attending live music events in your area.

4. How can I use streaming platforms to promote my concert?

Create a playlist featuring your music and other bands performing at the show on platforms like Spotify. Share the playlist with your followers and create fun, engaging videos on TikTok to generate excitement around the event.

5. What are some effective ways to engage with fans and build excitement around my concert?

Offer early bird discounts and free tickets, host giveaways, and create exclusive merchandise available only at the show. Regularly engage with fans on social media and respond to their questions or comments.

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